Ecosystem

Meta Pays Creators in USDC on Solana — Pilot in Colombia and the Philippines

Meta pays creators in Colombia and the Philippines in USDC — over Solana and Polygon, with Stripe as infrastructure. Payouts land directly in self-custody wallets like Phantom. An expansion to over 160 countries is planned.

SOLANA·HUB Redaktion ·

What Happened

In late April 2026, Meta began paying creators in Colombia and the Philippines in USDC — over Solana and Polygon, with Stripe as infrastructure partner. The payouts cover Facebook, Instagram and WhatsApp. It starts as a pilot; Meta plans to expand the program to over 160 countries by the end of 2026. For Meta, it marks a return to crypto payments after the failed Libra/Diem project.

How the Payout Works

  • Self-custody wallet required: creators connect a compatible wallet (such as Phantom, MetaMask, Kraken or Binance) that supports USDC on Solana or Polygon to their Meta payout account.
  • Directly on-chain: USDC lands as a stablecoin in the creator’s own wallet, not in a Meta-internal account. The payout is self-custodied.
  • No native off-ramp: Meta does not offer a direct payout in local currency. To get fiat, creators must transfer USDC to a third-party exchange, swap it there and withdraw to a bank account — with the applicable fees.

Context

A Web2 giant like Meta paying creators directly on-chain is a visible example of stablecoin adoption over Solana rails — especially in markets with expensive or slow cross-border payments. For how stablecoins work on Solana in general, see our background piece: Stablecoins on Solana. For setting up a wallet that can receive such payouts: Set up a Solana wallet.

Note: This is reporting, not tax or investment advice. The tax treatment of USDC income depends on your country.

What to Watch

  • Whether and when Meta expands the program to more countries as announced
  • How much volume actually runs over Solana versus Polygon
  • Whether a direct fiat off-ramp is added later

Sources

#meta #usdc #stablecoin #payments #stripe